Targus Made-in-India backpack launch
Client : Targus
Industry : IT peripherals
Project : Product launch campaign
for the India market
Impact
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Increase in reach
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boost in impressions
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rise in engagement
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Hike in Follows/Likes
The Mission
Targus, a globally renowned brand and the No.1 selling brand in the US for docking stations and laptop cases was preparing to launch its first Made-in-India backpack.
This marked a major milestone for the company, requiring a robust marketing strategy to generate excitement and position the product effectively in the Indian market.
The objective was to build anticipation before the launch, create buzz during the launch, and sustain engagement post-launch.
The Good-Bee gameplan
Good-Bee crafted a comprehensive organic and paid marketing plan, ensuring a multi-phase launch strategy that maximized visibility and engagement.
Delivering the difference
Pre-Launch Buzz:
Created engaging teaser campaigns, including static and video teasers, to spark curiosity and anticipation.
Launch Impact:
Designed striking launch creatives, executed a high-impact PR release, and produced an exclusive launch video to enhance digital amplification.
Post-Launch Momentum:
Kept engagement high through targeted email blasts, social media engagement posts, contests, and product feature highlights to sustain the excitement and drive conversions.
The final buzz
The Targus Backpack Launch in India successfully captured the audience's attention, resulting in a highly engaged online community and strong initial sales momentum.
The structured rollout of teasers, compelling creative assets, and digital amplification efforts helped position Targus’s Made-in-India backpack as a must-have accessory for professionals and urban travellers.
By integrating strategic storytelling, influencer engagement, and community-driven initiatives, Good-Bee ensured a launch that resonated with the target audience and solidified Targus’s market presence in India.
