KIA Pop-up store
Client : KIA
Industry : Automotive
Project : Temporary pop-up store activation across Karnataka
The Mission
KIA launched temporary pop-up stores across Karnataka from October to January to capitalize on the festive season and boost sales.
The initiative aimed to:
The biggest challenge was securing prime locations during a high-demand season, ensuring the timely setup of multiple pop-ups across different cities.
The Good-Bee gameplan
Good-Bee played a crucial role in making the activation a success by executing a data-driven location strategy and seamless on-ground coordination.
Delivering the difference
In-depth research & location scouting:
Identified and finalized high-footfall, high-engagement locations in collaboration with KIA.
Vendor management & logistics:
Leveraged strong vendor relationships to overcome challenges in securing premium sites.
Efficient pop-up store setup:
Ensured timely execution of store structures despite logistical hurdles.
The final buzz
The strategic execution of KIA’s pop-up stores resulted in high customer engagement and brand visibility during the festive season.
Despite location challenges and peak-season competition, Good-Bee’s meticulous planning and execution ensured a seamless activation, strengthening KIA’s presence and boosting its sales outreach across Karnataka.
