CANARYS/ SAP Webinar
Client : CANARYS
Industry : Enterprise IT and Cloud ERP
Solutions
Project :Strategic webinar for IT
decision-makers
Impact
0
Sub-Summits
0
+
Excellence Awards
The Mission
Canarys hosted a high-impact webinar aimed at mid-level Indian businesses, helping IT decision-makers transition their ERP systems from SAP ECC to cloud-based SAP HANA.
The event faced significant timing challenges, as it was scheduled in late December, a period when many key stakeholders were unavailable due to the holiday season.
To maximize attendance, a strong outreach strategy was required to engage the right audience and drive registrations despite limited availability.
The Good-Bee gameplan
Good-Bee developed and executed a multi-channel engagement strategy to attract relevant IT professionals and decision-makers to the webinar.
Delivering the difference
Impactful Email marketing (EDMs) :
Crafted visually compelling and engaging email campaigns to capture interest.
Strategic tele-outreach:
Scaled personalized tele-calling efforts to drive targeted conversions.
High-precision audience targeting:
Focused outreach on IT decision-makers most likely to benefit from ERP system migration insights.
The final buzz
Despite the seasonal challenges, the event surpassed expectations, securing 74 attendees—well above the initial target of 50 participants.
Good-Bee’s strategic email marketing and tele-outreach execution played a critical role in achieving strong engagement, positioning Canarys as a trusted thought leader in SAP cloud transitions.
