AWS ISV Embark Series
Client : AWS
Industry : Cloud Computing and Software Solutions
Project :Highly targeted audience
acquisition for multi-city
ISV enablement event
impact
high-quality leads
were converted
attendees
The Mission
The AWS ISV Embark Series was designed to help Independent Software Vendors (ISVs) accelerate their cloud transformation journey on AWS. The event was executed simultaneously across Bangalore, Mumbai, and Gurgaon, presenting a logistical challenge with a short turnaround time.
Additionally, the goal was to secure 20 high-value attendees per city, ensuring the event attracted the right decision-makers and industry stakeholders for a meaningful engagement.
The Good-Bee gameplan
Good-Bee developed a highly targeted audience acquisition, ensuring that AWS engaged the right ISVs while delivering a seamless experience across three cities.
Delivering the difference
Strategic database segmentation:
Structured for clarity, engagement, and seamless navigation.
Multi-channel outreach campaign:
Executed targeted tele-outreach and email marketing campaigns to drive participation.
Brand-boosting content:
Compelling copy and storytelling that highlights JS-WEL’s innovative approach and sustainability-driven mission.
The final buzz
The AWS ISV Embark Series witnessed exceptional footfall and high attendee satisfaction, reinforcing AWS’s commitment to enabling ISVs in India.
The meticulous execution by Good-Bee set a strong benchmark for future AWS events in the region, showcasing the power of strategic outreach.
