AWS Innovate Modern Aps (Virtual)
Client : AWS
Industry : Cloud Computing and
Application Development
Project : Online conference audience
acquisition & engagement
Impact
0
+
sessions
0
high-ranking speakers
The Mission
AWS Innovate is a premier online conference series designed to educate and inspire executives and IT professionals about AWS solutions. The "Modern Applications" edition specifically focused on empowering developers to build applications using AWS Serverless and Serverless Containers.
With a highly specialized audience, the challenge was to identify, engage, and drive attendance from relevant developers, IT decision-makers, and cloud architects, ensuring maximum impact for both AWS and the participants.
The Good-Bee gameplan
Good-Bee executed a data-driven, multi-channel audience engagement strategy to ensure that the right developers and IT professionals participated in the event.
Delivering the difference
Targeted database segmentation:
Identified and curated a high-intent audience from Good-Bee’s extensive mailing database.
Personalized outreach strategy:
Deployed multi-channel communication, including email campaigns and tele-outreach, to drive engagement.
Data collaboration & optimization:
Worked closely with AWS to fine-tune audience targeting and maximize registrations.
The final buzz
The AWS Innovate – Modern Applications Edition witnessed strong audience participation, delivering significant value to both AWS and attendees.
Good-Bee’s meticulous data collaboration and campaign execution ensured that the right professionals engaged with the event, strengthening AWS’s thought leadership and driving deeper adoption of AWS Serverless technologies.
