VELVETTE RELAUNCH 2025
Client : Reliance
Industry : FMCG
Project : End-to-end event execution
The Mission
To relaunch Velvette, the iconic shampoo brand founded by Dr. C.K. Rajkumar, India’s “Sachet King” under Reliance Consumer Products. The goal was to revive a legacy brand for a new era through a high-impact evening.
The Good-Bee gameplan
Good-Bee played a pivotal role in Designed and fabricated the full event setup and brand environment. Built a three-sided LED tunnel for the product launch experience. Created a unique split-screen product reveal mechanism.
Curated opening performance: Ganesha Vandana. Conceptualized and produced a fashion show narrating Tamil draping styles and coordinated with celebrity showstopper Kriti Shetty. Designed and fabricated experiential booths, Body Zone & Hair Zone, while managing full-scale production, coordination, and execution.
Delivering the difference
Engaging content curation:
Managed end-to-end event storytelling through curated presentations, seamless speaker coordination, and impactful stage flow to create an engaging brand experience.
Booth & experience design:
Designed and executed immersive experiential zones, including the Body Zone & Hair Zone, to maximize audience interaction and brand engagement.
Innovation Arcade execution:
Delivered innovative launch experiences through the LED tunnel, split-screen product reveal, cultural performances, and fashion showcase, creating a memorable brand relaunch moment.
The final buzz
The evening marked a grand comeback for Velvette, blending culture, innovation, and immersive brand experiences into one unforgettable launch at The Leela Palace, Chennai. From the stunning LED tunnel reveal to the fashion showcase featuring Kriti Shetty, every moment reflected the revival of an iconic legacy brand. Good-Bee’s end-to-end execution delivered a seamless, high-impact experience that left attendees engaged, inspired, and excited for Velvette’s new chapter under Reliance Consumer Products.
