Bringing an iconic Indian brand back into the spotlight through an immersive launch experience that blended heritage, innovation, and storytelling.

A legacy brand returns for a new generation.
Reliance Consumer Products set out to relaunch Velvette, the iconic shampoo brand founded by Dr. C.K. Rajkumar, India's "Sachet King." The objective was to honour the brand's rich legacy while introducing it to a new generation through a high-impact launch event that would create excitement, drive visibility, and reinforce Velvette's renewed market presence.

Client : Reliance

Industry : FMCG

Event: VELVETTE RELAUNCH 2025

Problem

A historic brand. A modern audience.

Reviving a beloved brand required more than a product launch. The challenge was to create an experience that celebrated Velvette's heritage while delivering a contemporary, premium, and visually spectacular event that would resonate with media, industry stakeholders, and consumers alike.

Our Approach

Full event design and brand environment fabrication
Three-sided LED tunnel launch experience
Experiential visitor journey and engagement zones

Split-screen product reveal mechanism
Grand product unveiling experience
Strategic brand storytelling moments

Ganesha Vandana opening performance
Fashion show showcasing Tamil draping traditions
Celebrity showstopper appearance by Kriti Shetty

Results

Flawless Execution. Measurable Impact.

Seamless execution of launch production and brand experiences

100%

Operational disruptions throughout the launch programme

Zero

Immersive engagement zones designed to maximise audience interaction

100%

End-to-end ownership covering design, fabrication, production, performances, celebrity coordination, and execution

360°

The Good-Bee Effect

Good-Bee transformed the Velvette relaunch into a landmark brand experience. From designing and fabricating the complete event environment to creating a spectacular three-sided LED tunnel and innovative split-screen product reveal, every element was crafted to maximise impact.
The event combined culture and creativity through a Ganesha Vandana performance, a fashion showcase celebrating Tamil draping traditions, and celebrity participation, while experiential Body Zone and Hair Zone installations deepened audience engagement. The result was a powerful relaunch that honoured Velvette's legacy while positioning it confidently for a new era.

Ready to turn marketing challenges into measurable business growth?

Discover how our strategic approach, data-driven execution, and integrated marketing solutions helped deliver impactful results. Let's discuss how we can create similar success for your brand.

Interactive Map

Dubai India Singapore

Our Solutions

Info

@ 2026 Good-Bee IMS | All rights reserved