Canarys overcome seasonal engagement challenges and connect with IT decision-makers through a highly targeted SAP migration awareness campaign.
A webinar designed to accelerate cloud transformation.
Canarys hosted a strategic webinar focused on helping mid-sized Indian businesses understand the transition from SAP ECC to cloud-based SAP HANA. The objective was to engage IT decision-makers, educate them on the benefits of modernization, and position Canarys as a trusted partner for SAP transformation initiatives.
Client : CANARYS
Industry : Enterprise IT and Cloud ERP Solutions
Event: CANARYS/ SAP Webinar
Problem
The right audience. The toughest time of the year.
The webinar was scheduled during late December, a period when many business leaders and decision-makers were unavailable due to holiday schedules and year-end commitments. Reaching the right audience and driving registrations within a limited engagement window required a highly focused outreach strategy and precise audience targeting.
Our Approach
- Audience profiling and IT decision-maker identification
- Industry-specific outreach campaigns
- SAP-focused audience segmentation
- Personalized email and communication journeys
- Registration nurturing and reminder campaigns
- Multi-channel awareness initiatives
- Attendance-focused optimization
- Webinar registration management
- Lead qualification and engagement tracking
