An engaging AWS brand experience that connected startups, recruiters, and technology innovators through a dynamic on-campus activation.
A campus activation designed to inspire innovation.
AWS partnered with IIT Mumbai to establish a high-impact stall presence as part of a large-scale innovation-focused event. The objective was to engage startups, connect with emerging talent, and strengthen relationships with recruiters and technology enthusiasts through meaningful interactions and brand experiences.
Client : AWS
Industry : Artificial Intelligence and Machine Learning
Event: AWS Stall Set-up at IIT Mumbai Campus
Problem
A crowded event. One opportunity to stand out.
As one of several participating sponsors, AWS needed a stall experience that could capture attention, encourage engagement, and maximize brand visibility throughout the two-day event. The challenge was to create a flexible and interactive environment that resonated with both startups and recruiters while delivering a seamless attendee experience.
Our Approach
- Strategic stall design and branding
- High-visibility placement and visitor engagement planning
- Startup-focused brand positioning
- Interactive conversations with startups and recruiters
- AWS solution awareness and ecosystem discussions
- Talent and innovation-focused engagement activities
- End-to-end stall production and setup
- On-ground coordination and operational management
- Seamless event-day execution across the programme
