A festive-season activation that expanded KIA’s reach through strategically placed pop-up experiences across Karnataka.
A festive-season retail experience designed to drive engagement.
KIA launched a series of temporary pop-up stores across Karnataka during the festive season to strengthen brand visibility and connect directly with potential customers. The initiative aimed to create high-impact brand touchpoints, generate quality footfall, and support vehicle sales through immersive customer experiences.
Client : KIA
Industry : Automotive
Event: KIA Pop-up store
Problem
Multiple locations. One consistent experience.
With the activation running across several cities during one of the busiest retail periods of the year, securing premium locations and ensuring timely execution posed significant challenges. Each pop-up needed to maintain KIA's brand standards while delivering a seamless and engaging customer experience within tight timelines.
Our Approach
- Identification of high-footfall locations
- Venue sourcing and approvals
- Festive-season location acquisition strategy
- Interactive customer experiences
- Product showcases and brand interactions
- Lead generation and footfall-driving activities
- Pop-up design and installation
- On-ground operations and logistics
- Multi-city coordination and management
