A strategic multi-city campaign designed to engage Independent Software Vendors and generate measurable results for AWS.
A multi-city programme designed to accelerate cloud adoption.
The AWS ISV Embark Series was created to help Independent Software Vendors (ISVs) accelerate their cloud transformation journey on AWS. Hosted simultaneously across Bangalore, Mumbai, and Gurgaon, the programme aimed to engage key decision-makers, foster meaningful conversations, and showcase opportunities for innovation and growth within the AWS ecosystem.
Client : AWS
Industry : Cloud Computing and Software Solutions
Event: AWS ISV Embark Series
Problem
Three cities. One unified objective.
Executing the event across multiple locations within a short turnaround period required precise coordination and a focused attendee acquisition strategy. Beyond logistics, AWS needed to attract high-value ISVs and decision-makers, with a target of securing at least 20 qualified attendees per city to ensure productive discussions and business outcomes.
Our Approach
- ISV audience profiling and segmentation
- Decision-maker identification and outreach
- Multi-city acquisition strategy
- Personalized communication and nurturing campaigns
- Multi-channel audience engagement
- Registration and attendance management
- High-quality lead generation
- Opportunity qualification and tracking
- Business outcome-focused event execution
