Driving targeted audience acquisition and delivering exceptional attendance for one of AWS’s flagship AI-focused events.
A premier platform for AI innovation and thought leadership.
The AWS AI Conclave 2025 brought together industry leaders, AI innovators, developers, and technology decision-makers to explore the latest advancements in Data, Machine Learning (ML), and Generative AI. Designed as a hybrid event, the conclave featured keynote sessions, expert speakers, and discussions focused on the future of artificial intelligence and enterprise transformation.
Client : AWS
Industry : Artificial Intelligence and
Machine Learning
Event: AI Conclave 2025
Problem
The right audience. In the right room.
While the event offered world-class content and industry-leading speakers, the success of the conclave depended on attracting high-quality attendees from key target segments. AWS needed a focused audience acquisition strategy that would engage C-level executives, developers, and IT decision-makers while maximizing in-person participation.
Our Approach
- Audience profiling and segmentation
- Executive and ITDM outreach campaigns
- Data-driven audience acquisition strategy
- Multi-channel promotional campaigns
- Personalized communication journeys
- Registration nurturing and attendee engagement
- In-person registration optimization
- Performance tracking and campaign refinement
- Attendance-focused marketing execution
