Introducing Targus’ first Made-in-India backpack with a digital-first campaign focused on awareness, engagement, and market impact.
A milestone launch for a global brand.
Targus, the No.1 selling brand in the United States for docking stations and laptop cases, was preparing to launch its first Made-in-India backpack. This landmark product launch required a strong go-to-market strategy that would build excitement, create market awareness, and establish the product as a compelling choice for Indian consumers.
Client : Targus
Industry : IT peripherals
Event: Targus Made-in-India backpack launch
Problem
A new product. High expectations.
Launching a locally manufactured product under a globally recognized brand meant creating significant visibility while maintaining brand credibility. The challenge was to generate pre-launch anticipation, maximize launch-day impact, and sustain audience engagement long after the product entered the market.
Our Approach
- Teaser campaigns and product sneak peeks
- Audience engagement initiatives
- Pre-launch awareness strategy
- Product reveal campaigns
- Social media amplification
- Brand storytelling and product positioning
- Post-launch engagement campaigns
- Community building and audience interaction
- Ongoing content and performance optimization
